New (Financial) Year’s Resolutions!
Just like in January when we pledge to give up smoking and lose weight, for many of our clients the beginning of the new financial year coincides with the allocation of a shiny, new marketing budget....
View ArticleWrapping up another year…
In a PR planning sense, 2014 is all but over. Unless you’ve got a compelling, low maintenance story to tell, there’s little chance you could get all of your ducks in a row to make an impact before we...
View ArticleThe role of a case study in PRoving your worth
As a PR consultant, one of my main priorities is to prove my clients’ worth and convey this value to potential customers, stakeholders and broader audiences through editorial; clearly and accurately...
View ArticleBe brave in a digital world
Working in public relations, the vast majority of our work comes from clients seeking increased visibility. Occasionally, we deal with managing or limiting the negative fallout from situations that...
View ArticleStop fighting it and leave your footprint on the digital landscape
You would think most of our B2B clients were (digital) environmental warriors the way they behave; careful not to leave anything but the slightest trace of themselves in cyberspace. Paradoxically, if...
View ArticleBig business and the citizen reporter
These days everyone is a reporter. And a photographer. And a videographer. Thanks to social media, the previously rarefied domain of the qualified news hound belongs to every person. And whilst the...
View ArticleSex, Smokes and Audio Tape… Tales From An ‘80’s Newsroom!
I recently reunited with the journalists I began my career with at ABC radio news several decades ago. As we talked and laughed, reminding each other of the real characters we worked with – many of...
View ArticleHaymes celebrates colour across the last 80 years
80 years in business is a milestone worth celebrating and for Haymes, Australia’s largest independent, family owned paint manufacturer, it provided a wonderful opportunity to develop its own ‘Colour...
View ArticleQuest’s $10 million rebrand; future-proofing the brand for tomorrow’s...
In August this year, iconic Australian accommodation provider, Quest Serviced Apartments rebranded as Quest Apartment Hotels, delivering a premium offering to meet the needs of a new generation of...
View ArticleThe World Premiere of THE ART OF THE BRICK: DC COMICS Exhibition Launches in...
The LCMC team has recently returned from a busy but successful trip to Sydney launching the world premiere of THE ART OF THE BRICK DC Comics exhibition at Powerhouse Museum. We were lucky to have...
View ArticleWhen the cameras roll, don’t switch off your humanity
At the beginning of the year, I read an article by a global PR influencer, who predicted authenticity would be a key trend for 2016. Apart from the obvious irony at the concept of authenticity...
View ArticleWhat is wrong with this (graduation) picture?
I recently attended my graduation ceremony after completing the Australian Institute of Company Directors’ onerous Company Director’s Course. As I took my seat, I observed a couple of things. Firstly,...
View ArticleThe Quest for feel-good water
The feel-good factor was high at a recent photo-shoot to support the announcement of Thankyou’s partnership with Quest Apartment Hotels. The initiative will see more than one million bottles of...
View ArticleMelbourne entrepreneur Ben Young leads cashless revolution
The LCMC team has recently started working with Melbourne-based entrepreneur Ben Young; the creative mind behind frank green and CaféPay. Taking the world by storm with its beautifully designed...
View ArticleIndigenous students settle into Melbourne school
When the Melbourne Indigenous Transitional School (MITS) opened its doors in February, Founder and Director Edward Tudor didn’t want to make any noise about it until he had settled in all of his...
View ArticleTurning up the heat on the energy sector
Broad reach was key to DC Power Co’s ambitious bid to not only become the nation’s first solar-focused energy retailer but to do so by being one of the first equity crowdfunded companies. To coincide...
View ArticleSydney’s Largest Meat-Free BBQ
The LCMC team joined World Meat Free Week (WMFW) and Quorn to put out the challenge to all meat eaters, urging them to pledge their support by committing to one meat-free meal per week for the health...
View ArticleIndigenous exhibition bridges education divide
Melbourne Indigenous Transitional School’s (MITS) Barring-bul exhibition was an opportunity to showcase art forms handed down through generations of Indigenous communities. Proceeds from the...
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